1. The year of Twitter
Obviously, Facebook will not be going away. It is a massive force with about 1.2 billion users. However, it has certainly reached a plateau of complete saturation among the social media market. This is where Twitter steps in.
Twitter, although being 7 years old, will be fully stepping into the limelight now that they are a public company. This means that many bystanders will want to see what it is “all about” and give it a go by joining the ever expanding Twitter-verse. Numerous studies have come out recently that are showing that more and more teenagers are jumping ship from Facebook to Twitter and Instagram. The proof is in the pudding, so expect a large boost in the Twitter market in 2014.
2. Snapchat Marketing
The founders turned down billions of dollars. They have 5 million users and counting. There is something in the works for marketing, I can guarantee it. In fact, a few companies have already started using it:
- The New Orleans Saints
3. Google+ to finally emerge into the big leagues
Google+ laid claim to having over 540 million active users, which makes it number 2 in the rankings behind Facebook. Nobody has really given Google+ enough credit, but with the Facebook and its clustered and hectic nature, Google+ is going to see a huge spike in 2014. This means HUGE marketing opportunities for businesses. Thanks to Google’s Hummingbird algorithm, SEO and SM will be going hand-in-hand even more in 2014…especially with Google+.
4. Videos are in
I am not talking Youtube. I am talking video snipets like Vine and Instagram videos. Pictures are so 2013! Videos are the hot new thing, so expect some big traction in this area for 2014.
5. Investment into social media for your business will be a necessity, if it isn’t already.
Unless you have been around for 20 years and your customers are going to be there nomatter what happens, you need social media. People expect it, just like they expect you to accept debit and credit cards. So don’t be ignorant, and invest in a quality approach.
6. Foursquare is dead.
Don’t waste time and money on your Foursquare efforts. Let it die. It can’t raise money, it’s traffic and experience is stale, and every other social media platform has location-based features.
7. ROI will be proven
Up until this point, it has been tough to determine ROI on social media. Everyone is complaining about this. I guarantee that the social media geniuses at Facebook, Twitter, Google, etc. are hearing those screams. I fully expect to see some big tweaks to social media platforms to allow for direct tracking of revenue and sales from social media.
8. Blog it up baby
Blogging is, and will remain, the #1 way to generate new business. Content is king, and blogs are the brains behind generating digital leads. Embrace it, and if your business doesn’t have a blog, now would be a great time to start.