Ahh Pinterest. The famous pin-board site that was once only inhabited by teens and young adult women used to plan weddings, has continued to grow well beyond that stereotype. At about 70 million users and counting, it is now saturated with every demographic imaginable. And yes, that does include businesses.
Businesses started to capitalize on Pinterest early on when they recognized that they could use it as yet another means to spread content. However, there was no structured business-management system in place within Pinterest to allow for businesses to properly manage. That has recently all changed, and now Pinterest is fully embracing businesses presence. So for those businesses who aren’t on Pinterest, now would be a great time to start. To help you, here are a few Tips and Tricks to help you on your way:
1.) Get started
Obviously the first step to all of this is to simply get started on Pinterest. Social Media Examiner published a great guide to help you do so, so go ahead and check that out.
2.) Start Pinning
The second step in all of this is the simplest. Start posting content. Some experts will say to pin only relevant content, and others will tell you the opposite. My Advice: DON’T DO EITHER. Pin a mix of content that will make it easier for you to determine what is better received in the Pinterest World. Then you can decide where to go from there.
3.) Use GIFs
This is a GIF (in case you have been lost for the last 10 years)
GIFs are most certainly not a new technology, but have just recently made a come-back and are exploding on the scene. This month, Pinterest allowed for the GIF to show up in all its glory when pinned to a board. GIFs are great to look at, so do not overlook that as great content when devising your strategy.
4.) Don’t just post bland content
Make sure that your content isn’t all just a ton of random pictures. You need to capitalize on “rich pins” and offer content that has more meat on it’s bones. Unfortunately not every can pin “rich pins”, as it is only available for validated sites. However, go ahead and apply here so you can start.
5.) Clean up your boards
This goes without saying, but a dirty board is no good. Make sure that your boards are neat and not one giant unorganized mess of pictures. Tailor them to seasons, or products, or events, etc.
6.) Use taller images
Apparently some Social Media Scientist did a study on what works best on Pinterest, and found out that taller images get pinned more often.