Is YouTube marketing dead?

Social media marketing is on everyone and every business’ minds nowadays. Everywhere you look there seems to be a new shiny article about “10 ways to be awesome at Facebook” or “32 tips on how to master Google+”. This is great and all, but what social platform out there has created an addiction unrivaled by any other? Videos. Yes, that’s right, I am talking about YouTube. I don’t want to feed you random statistics so here are some directly from YouTube:

Statistics   YouTube


In case that was too small or you didn’t click the image, there are 1 BILLION unique users who visit YouTube each month. Facebook barely has a billion users total. So, while often overlooked, YouTube is a MASSIVE platform that can easily be used to market your brand to new heights. However, it most certainly isn’t a walk in the park. The reason most brands don’t do anything on YouTube anymore is due to the sheer volume of the site. There is a video for everything. Literally. But there are unique ways and many tips to help you still make yourself known. Here are just a few great examples that will help you and your brand leverage the power of YouTube. 

My advice? Do a little hard work on a complete plan, and do something on YouTube. I bet you will be surprised.

A few Tips and Tricks for your Pinterest strategy

Ahh Pinterest. The famous pin-board site that was once only inhabited by teens and young adult women used to plan weddings, has continued to grow well beyond that stereotype. At about 70 million users and counting, it is now saturated with every demographic imaginable. And yes, that does include businesses.

Businesses started to capitalize on Pinterest early on when they recognized that they could use it as yet another means to spread content. However, there was no structured business-management system in place within Pinterest to allow for businesses to properly manage. That has recently all changed, and now Pinterest is fully embracing businesses presence. So for those businesses who aren’t on Pinterest, now would be a great time to start. To help you, here are a few Tips and Tricks to help you on your way:

1.) Get started

Obviously the first step to all of this is to simply get started on Pinterest. Social Media Examiner published a great guide to help you do so, so go ahead and check that out.

2.) Start Pinning

The second step in all of this is the simplest. Start posting content. Some experts will say to pin only relevant content, and others will tell you the opposite. My Advice: DON’T DO EITHER. Pin a mix of content that will make it easier for you to determine what is better received in the Pinterest World. Then you can decide where to go from there.

3.) Use GIFs

This is a GIF (in case you have been lost for the last 10 years)

GIFs are most certainly not a new technology, but have just recently made a come-back and are exploding on the scene. This month, Pinterest allowed for the GIF to show up in all its glory when pinned to a board. GIFs are great to look at, so do not overlook that as great content when devising your strategy.

4.) Don’t just post bland content

Make sure that your content isn’t all just a ton of random pictures. You need to capitalize on “rich pins” and offer content that has more meat on it’s bones. Unfortunately not every can pin “rich pins”, as it is only available for validated sites. However, go ahead and apply here so you can start.

5.) Clean up your boards

This goes without saying, but a dirty board is no good. Make sure that your boards are neat and not one giant unorganized mess of pictures. Tailor them to seasons, or products, or events, etc.

6.) Use taller images

Apparently some Social Media Scientist did a study on what works best on Pinterest, and found out that taller images get pinned more often.


How Does Social Media Drive ROI??

I know what you are thinking. “Social media doesn’t help me sell _____.” To a certain extent you are correct, however, for the most part you are wrong. It may not sell a product directly, but it does sell through others and word-of-mouth.

In order to figure out how social media affects a brand’s ROI, The Internet Advertising Bureau went out and asked 4,500 people what they thought about a brand’s social media. The results were pretty staggering. Over 90% of those consumers said that they would recommend a brand or product to others after interacting with them via social media. 4 out of every 5 said they would be more inclined to buy a brand after being exposed to their social media.

The bottom line is that social media doesn’t drive ROI in the traditional sense of the acronym. It isn’t a direct link like paid ads on Google. However, social media drives ROI by driving brand sentiment, encouraging consumer engagement, and increasing brand loyalty. This shouldn’t be a huge surprise for most, being that social media is the only outlet where it is possible for brands and consumers to have meaningful two-way conversations, which only make the brand connection and loyalty that much stronger. The easiest way to create that connection is to provide clear, timely, and relevant content that opens the window for conversation and engagement.