Facebook to start treating pages like people

Facebook is starting to remind me of another giant tech company whose name starts with a “G” and ends in a “oogle”. It seems like every single day Facebook decides they are going to tweak their algorithm to change more things. The latest tweak comes in the news feed where Facebook announced Tuesday that they will begin to treat Pages more like People. To clear any confusion, it means that you may start seeing Pages of things in your news feed even if you don’t follow or like it. It will show up because it was tagged by something you do follow.

They offered an example:

As you can see, Dwight Howard and James Harden (basketball players in case you are blind) are tagged in this post by Bleacher Report. With the new Facebook change, if you follow James Harden but not Bleacher Report, you will see this post. And visa versa.  Obviously if you don’t follow any of the parties involved, you will not magically start seeing these posts.

Facebook update complete.

Why Facebook will crumble…but become more successful

This seemed like a great day to post an opinion piece on Facebook, being that it is the social network’s 10th birthday. Happy Birthday! Now on to my opinion.

Facebook grew incredibly fast and continued to add content and tools to it’s platform. What started as a simple and clean version of Myspace grew into the king of all social networks with over a billion users. However, the teens that once drove the site to heights unimaginable by Zuckerberg himself, are now leaving the social network for smaller “one trick pony” type of social networks like Instagram…which Facebook owns. I think this revelation is one that Mark Zuckerberg is well aware of: In order to succeed and become a giant leader for years to come, Facebook will eventually have to dissolve into many separate entities. If you look at the market of internet companies that tried to add a bunch of tools to one platform, most of them have eventually failed. However, if you step back and look at the success of Google, the solution seems very obvious. What started as a simple search engine, and is now the leader in nearly everything, created it’s empire all on separate pieces to make up its puzzle of domination.

Now that social media is here to stay, and embraced by everyone, people are tired of the “mega-mart” of social medias. They want to customize their social media toolkit however they want, and Facebook will have to accept that. I think that when Facebook decides to dissolve into many little pieces, that will be when the social network king gets elevated to new heights.

Facebook Announces ‘Paper’ — It’s news app

If you have ever used the LinkedIn acquired app, Pulse, then you may be familiar with this type of curated news. The idea is simple. People generally miss news because they aren’t subscribed to the right content. Facebook is aiming to fix this problem with ‘Paper’. This app will roll out February 3rd, and will deliver curated news and photos to the user’s based off of the categories they subscribe to. This marks the first project to come out of the highly secretive division of Facebook known as “Creative Labs”. Check out the video below:


10 Failed Facebook Ideas

1. Beacon

  • The idea behind Facebook’s Beacon was a great idea. It was designed to track what users purchased online so they would be able to tailor advertisements to a user’s preferences. However, it got a little out of hand when it was discovered that it was tracking purchasing habits even when the user wasn’t logged into Facebook. That’s a little too close to home for most. In the end of 2007, Zuckerberg released a statement saying that they “missed the right balance” when creating it. Personally that may be an understatement, but nevertheless, the feature was shut down shortly after.

2. Credit

  • If you ever played a game from Zynga like Farmville, then most likely you came across credits. It was a virtual currency that allowed users to spend real money for virtual goods across multiple games. The goal was to grow it into something that could be spent for any online transaction. Unfortunately that seemed like too lofty of a goal, as the operation was shut down in 2012.

3. Places

  • Most people don’t even realize that this feature was shut down. However, if you remember, Facebook places was its own entity that aimed to compete with companies like Foursquare. It tried too hard to compete in a space that it soon realized was pointless. Therefore, Facebook simply did away with the feature and incorporated GPS location checkins for status updates.

4. Deals

  • This was a smaller feature that was only tested in a few cities, and flopped hard. It was aimed to compete with Groupon and other popular deal sites. It merged Facebook’s credits (which were around at that time) with local business’ deals. Needless to say it didn’t work out at all.

5. Subscribe

  • This is a little misleading. In 2011 Facebook released it’s “Subscribe” feature which allowed celebs and public features the ability to have pages where people could “follow” them and not send them a friend request. Although they tried really hard to steer clear of Twitter’s “follow” concept, they caved and accepted the change in 2012 when they re-labeled it to “Follow”.

6. On This Day

  • Another feature tested in 2011 was the “On This Day” idea. It essentially showed you your status from years past on that exact day. It was a fun concept to show you a blast from the past, but Facebook never really pushed it hard. They came back and tested it again in 2013 but ultimately killed it in the end. They realized it was too easy to just go back with the new timeline rollout.

7. Sponsored Stories

  • Let me preface this by saying that the “Sponsored Stories” feature is still around, but it is altered a little. The Facebook “Sponsored Stories” feature originally came out and allowed businesses the ability to use a comment from a fan and post that comment along with the user’s picture in order to promote their business. One $20 million settlement later, and Facebook realized that this feature was a little too infringing on people’s privacy. The feature is now altered to where your picture can be shown and only if you “liked” the post.

8. Offers

  • A close family member of “Deals”, Facebook Offers allowed companies the ability to offer redeemable deals straight from their Facebook page. It was rolled out in 2012 but never really took off.

9. Questions

  • In 2010 Facebook added the question ability to its status updates. It gave every user the ability to ask questions as part of their status. Facebook wasn’t a fan of their new “polling” feature and cut back the feature to only be allowed within “groups”.

10. Gifts

  • Yes, Facebook has attempted to do everything. Including take on eCommerce giants by offering a “Gifts” section where users could buy real products via Facebook. The only sector of it that ever took off was the buying of electronic gift cards, so the feature was shut down in 2013.

Big changes for Facebook pages

You know all that quality content you have been posting to your Facebook page to reach out to your community and build your fan base? Guess what? It may not matter for much longer…unless you want to pay to promote it.

Thats right, Facebook has revealed plans to slowly “kill” the organic reach of your brand’s posts and force you into paying (or “promoting”) that same content in order to simply reach your existing fans.

In a sales deck obtained by Ad Age that was sent out to partners last month, Facebook states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” The follow-up sentence is flush with a direct call-to-action for all marketers to consider paid distribution “to maximize delivery of your message in news feed.”

The bottom line is this: If a user likes a brand’s Facebook page because they want to see updates and engage with them, that may not actually happen.  That is unless said brand is willing to dig into their wallet.

“We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it”, Facebook is quoted as saying.

The deeper question is, what will this mean for Facebook as a company?  If they follow this path, could it spell the destruction of their brand?  Will businesses be less likely to work with Facebook as a result of this money grab?  This article speculates on the demise of Facebook as a result of this move.   There have also been a surge in the number of articles discussing the relevance of Facebook including this one on Mashable.  A quick Google search for “Facebook is so” turned up these Google auto-suggests:

Facebook is so


It’s difficult to say if Facebook will go the way of past social networks like MySpace as newer social networks like Snapchat, Twitter, Vine, Instagram, and others snatch up the fickle attention span of the online masses.  It certainly seems like an ill-fated move to remove businesses from the news feeds of Facebook users who have decided to like brands and companies and probably want to receive updates from them.  If you are utilizing Facebook as a business owner, this is something to watch over the coming months.