Is YouTube marketing dead?

Social media marketing is on everyone and every business’ minds nowadays. Everywhere you look there seems to be a new shiny article about “10 ways to be awesome at Facebook” or “32 tips on how to master Google+”. This is great and all, but what social platform out there has created an addiction unrivaled by any other? Videos. Yes, that’s right, I am talking about YouTube. I don’t want to feed you random statistics so here are some directly from YouTube:

Statistics   YouTube


In case that was too small or you didn’t click the image, there are 1 BILLION unique users who visit YouTube each month. Facebook barely has a billion users total. So, while often overlooked, YouTube is a MASSIVE platform that can easily be used to market your brand to new heights. However, it most certainly isn’t a walk in the park. The reason most brands don’t do anything on YouTube anymore is due to the sheer volume of the site. There is a video for everything. Literally. But there are unique ways and many tips to help you still make yourself known. Here are just a few great examples that will help you and your brand leverage the power of YouTube. 

My advice? Do a little hard work on a complete plan, and do something on YouTube. I bet you will be surprised.

Pinterest use up in 2013

According to the PEW Research Center, 21% of US online adults used Pinterest in 2013. This is a huge jump considering that it was just 15% in 2012. This doesn’t seem like a lot, but when you do the math, this comes out to tens of millions of additional users that flocked to the social pin-board website in 2013.

For those who are unaware of what Pinterest is, it is “A tool for collecting and organizing things you love”. They forget to mention that it is only virtual items. You most certainly cannot collect coins on Pinterest.

FOR BUSINESSES: There is obviously a huge market opportunity. If you aren’t utilizing Pinterest, I would get started.

The romance between social media and TV

Before there was social media, there was TV. The television and it’s millions of shows created an addiction that would never end. That is, until social media hit the streets. With the release of social media to the world, addiction was thrown out the window, because what people had was way beyond addiction. It was/is their life. Countless hours spent and wasted on social media sites doing nothing but scrolling through random things and stalking random people. With this new addiction of social media, many analysts started to think that it would be the downfall of TV. Nobody would watch TV due to the fact that they could live in their imaginary world of social media. However, those analysts were wrong. It did quite the opposite. It is revolutionizing TV.


The first way that social media has only added to the depths of the televised world, is through ratings. Ratings for television shows were previously conducted through mail surveys sent to random target audiences. Although that method does still exist, social media has added a huge new depth to that. How many Facebook fans does the show have? How many tweets are sent that mention the show in a positive way? Etc. Etc.


Through the use of the infamous Hashtag on Twitter, television shows have been able to add real time tracking and create buzz throughout social platforms that lasts for days and even weeks. Even commercials are placing custom hashtags into their 30 second clips in order to create their presence. Some of the top shows have integrated hashtags to create a layer of interaction with the live shows. For those of you familiar with The Voice show, they allow users to tweet who they want saved, and it counts as a vote towards that singer. The Twitter community is essentially responsible for the booting of the lesser singer. Talk about real-time engagement!!

These are only a couple examples of the beautiful romance that is blossoming between TV and Social Media, but stay posted for a possible in-depth analysis later on.

Why Facebook will crumble…but become more successful

This seemed like a great day to post an opinion piece on Facebook, being that it is the social network’s 10th birthday. Happy Birthday! Now on to my opinion.

Facebook grew incredibly fast and continued to add content and tools to it’s platform. What started as a simple and clean version of Myspace grew into the king of all social networks with over a billion users. However, the teens that once drove the site to heights unimaginable by Zuckerberg himself, are now leaving the social network for smaller “one trick pony” type of social networks like Instagram…which Facebook owns. I think this revelation is one that Mark Zuckerberg is well aware of: In order to succeed and become a giant leader for years to come, Facebook will eventually have to dissolve into many separate entities. If you look at the market of internet companies that tried to add a bunch of tools to one platform, most of them have eventually failed. However, if you step back and look at the success of Google, the solution seems very obvious. What started as a simple search engine, and is now the leader in nearly everything, created it’s empire all on separate pieces to make up its puzzle of domination.

Now that social media is here to stay, and embraced by everyone, people are tired of the “mega-mart” of social medias. They want to customize their social media toolkit however they want, and Facebook will have to accept that. I think that when Facebook decides to dissolve into many little pieces, that will be when the social network king gets elevated to new heights.

A few Tips and Tricks for your Pinterest strategy

Ahh Pinterest. The famous pin-board site that was once only inhabited by teens and young adult women used to plan weddings, has continued to grow well beyond that stereotype. At about 70 million users and counting, it is now saturated with every demographic imaginable. And yes, that does include businesses.

Businesses started to capitalize on Pinterest early on when they recognized that they could use it as yet another means to spread content. However, there was no structured business-management system in place within Pinterest to allow for businesses to properly manage. That has recently all changed, and now Pinterest is fully embracing businesses presence. So for those businesses who aren’t on Pinterest, now would be a great time to start. To help you, here are a few Tips and Tricks to help you on your way:

1.) Get started

Obviously the first step to all of this is to simply get started on Pinterest. Social Media Examiner published a great guide to help you do so, so go ahead and check that out.

2.) Start Pinning

The second step in all of this is the simplest. Start posting content. Some experts will say to pin only relevant content, and others will tell you the opposite. My Advice: DON’T DO EITHER. Pin a mix of content that will make it easier for you to determine what is better received in the Pinterest World. Then you can decide where to go from there.

3.) Use GIFs

This is a GIF (in case you have been lost for the last 10 years)

GIFs are most certainly not a new technology, but have just recently made a come-back and are exploding on the scene. This month, Pinterest allowed for the GIF to show up in all its glory when pinned to a board. GIFs are great to look at, so do not overlook that as great content when devising your strategy.

4.) Don’t just post bland content

Make sure that your content isn’t all just a ton of random pictures. You need to capitalize on “rich pins” and offer content that has more meat on it’s bones. Unfortunately not every can pin “rich pins”, as it is only available for validated sites. However, go ahead and apply here so you can start.

5.) Clean up your boards

This goes without saying, but a dirty board is no good. Make sure that your boards are neat and not one giant unorganized mess of pictures. Tailor them to seasons, or products, or events, etc.

6.) Use taller images

Apparently some Social Media Scientist did a study on what works best on Pinterest, and found out that taller images get pinned more often.

300 Free Social and Web Marketing Tools

This has been going around the web for a while now, but some of you may not have had the pleasure of checking it out.

Basically, this is a very organized spreadsheet detailing out around 300 various tools, browser extensions, apps, and analysis formulas that cover every aspect of social media, SEO, and web marketing. Cushing has the whole thing organized by task, so you can easily navigate to the tool you need for whatever you’re working on at the moment.

It’s an awesome document that I think anyone working in digital marketing should have at their fingertips.


Social Media Spam — What is it?

Have you ever been followed on Twitter by someone, only to receive a DM (direct message) from them with a link in it? Well there you have it; Social Media Spam. I should end the article here (but I will keep going just for you).

A few years ago, you used to get your email bombarded with “Spam” emails containing everything from a free island to  a gold toilet. The good news, is that all the email clients out there have become incredible at detecting all those junk messages and filtering them out. The bad news is that the social networks have not. It is only natural for Spam to infiltrate the social networks, as it was the next step in the evolution of communication (after email). It doesn’t take away from the fact that it is still incredibly annoying.

FUN FACT: Already 1 in 200 social media posts is SPAM

I know what you are thinking. “Nobody clicks on those things, so how do they make any money?” My response: They must, because Facebook Spam alone is a $200 million business.

Hopefully there is some good news on the horizon, and social media networks will finally crack the code on stopping Spam. But until then, enjoy the ride and try not to click on those random links.


Facebook Announces ‘Paper’ — It’s news app

If you have ever used the LinkedIn acquired app, Pulse, then you may be familiar with this type of curated news. The idea is simple. People generally miss news because they aren’t subscribed to the right content. Facebook is aiming to fix this problem with ‘Paper’. This app will roll out February 3rd, and will deliver curated news and photos to the user’s based off of the categories they subscribe to. This marks the first project to come out of the highly secretive division of Facebook known as “Creative Labs”. Check out the video below:


What wearable tech means to social media

Maybe Mitchell Kapor said it best when he said, “Getting information off the Internet is like taking a drink from a fire hydrant.” With all that tech out there gathering data like an episode of Hoarders, what is next in the realm of information collection? My guess is the ever-growing-in-popularity field of “wearables”. For those who have been disconnected from the cyber world, let me explain wearables.

Have you ever seen those individuals that are wearing what looks to be an upgraded version of a slap bracelet? That is an example of a wearable. Those wrist bands are actually activity trackers that put the common pedometer to shame. FitBitJawboneNike, all have products in this competing field, with each having their own perks. Other examples would be Google Glass and all the “smart watches”. Google Glass is a device that you wear like glasses and grants you the ability to be one step closer to becoming a cyborg. The “smart watches” are the love-children of your smartphone and a watch.

So why are these gadgets special? Why do these gadgets matter more than any other cool nick-knack from Brookstone? Short answer: the data. In the world of digital marketing, data is king. Thanks to social media, digital marketers can now target tiny niche communities such as “mothers who own minivans and have children who play soccer”. Next time that mother logs on to her social media, a bright new ad for a youth soccer ball is in her news feed. Data opens the doors for a new age of specialized target marketing and wearables are only going to add to that targeting.


Targeting with Wearables

Marketers will be able to pinpoint their target audiences much more granular than before. Here are a few examples of tools that will be gathering data in your wearable:

-          Altimeter: Can see if you climb a lot of stairs, or if you fly a lot, or if you are in to mountain climbing.

-          Health meters: Can track your movements, stress levels, sleep patterns, etc.

-          Microphone: Can detect noise levels in your daily environment

-          GPS: Can determine where you are, how much you travel, and if you spend your days indoors or outside

-          Air meters: Can detect the air quality of the areas you frequent, the temperatures, etc.

Picking through that data may seem useless, but if you think about it, it is really a gold mine. Better yet, it is a diamond mine. Fly a lot? *Step in* luggage companies. Enjoy mountain climbing? *Step in* Patagonia and Northface. Stress levels high? *Step in* Pharmaceutical companies. Tough time sleeping? *Step in* Tempurpedic. Spend most of your days outdoors? *Step in* Boot companies. Bad air quality at home? *Step in* Home air purifier. Make sense?

This “nano-targeting” potential of wearables will give marketers and companies endless possibilities. Although this “lifestyle-tracking” isn’t fully available yet, it is only around the corner. Most wearables need to figure out their privacy concerns associated with sharing all this data. But considering how insanely quick the market grew, it wont be too much longer.