Before there was social media, there was TV. The television and it’s millions of shows created an addiction that would never end. That is, until social media hit the streets. With the release of social media to the world, addiction was thrown out the window, because what people had was way beyond addiction. It was/is their life. Countless hours spent and wasted on social media sites doing nothing but scrolling through random things and stalking random people. With this new addiction of social media, many analysts started to think that it would be the downfall of TV. Nobody would watch TV due to the fact that they could live in their imaginary world of social media. However, those analysts were wrong. It did quite the opposite. It is revolutionizing TV.
The first way that social media has only added to the depths of the televised world, is through ratings. Ratings for television shows were previously conducted through mail surveys sent to random target audiences. Although that method does still exist, social media has added a huge new depth to that. How many Facebook fans does the show have? How many tweets are sent that mention the show in a positive way? Etc. Etc.
Through the use of the infamous Hashtag on Twitter, television shows have been able to add real time tracking and create buzz throughout social platforms that lasts for days and even weeks. Even commercials are placing custom hashtags into their 30 second clips in order to create their presence. Some of the top shows have integrated hashtags to create a layer of interaction with the live shows. For those of you familiar with The Voice show, they allow users to tweet who they want saved, and it counts as a vote towards that singer. The Twitter community is essentially responsible for the booting of the lesser singer. Talk about real-time engagement!!
These are only a couple examples of the beautiful romance that is blossoming between TV and Social Media, but stay posted for a possible in-depth analysis later on.