Pinterest

Pinterest use up in 2013

According to the PEW Research Center, 21% of US online adults used Pinterest in 2013. This is a huge jump considering that it was just 15% in 2012. This doesn’t seem like a lot, but when you do the math, this comes out to tens of millions of additional users that flocked to the social pin-board website in 2013.

For those who are unaware of what Pinterest is, it is “A tool for collecting and organizing things you love”. They forget to mention that it is only virtual items. You most certainly cannot collect coins on Pinterest.

FOR BUSINESSES: There is obviously a huge market opportunity. If you aren’t utilizing Pinterest, I would get started.

A few Tips and Tricks for your Pinterest strategy

Ahh Pinterest. The famous pin-board site that was once only inhabited by teens and young adult women used to plan weddings, has continued to grow well beyond that stereotype. At about 70 million users and counting, it is now saturated with every demographic imaginable. And yes, that does include businesses.

Businesses started to capitalize on Pinterest early on when they recognized that they could use it as yet another means to spread content. However, there was no structured business-management system in place within Pinterest to allow for businesses to properly manage. That has recently all changed, and now Pinterest is fully embracing businesses presence. So for those businesses who aren’t on Pinterest, now would be a great time to start. To help you, here are a few Tips and Tricks to help you on your way:

1.) Get started

Obviously the first step to all of this is to simply get started on Pinterest. Social Media Examiner published a great guide to help you do so, so go ahead and check that out.

2.) Start Pinning

The second step in all of this is the simplest. Start posting content. Some experts will say to pin only relevant content, and others will tell you the opposite. My Advice: DON’T DO EITHER. Pin a mix of content that will make it easier for you to determine what is better received in the Pinterest World. Then you can decide where to go from there.

3.) Use GIFs

This is a GIF (in case you have been lost for the last 10 years)

GIFs are most certainly not a new technology, but have just recently made a come-back and are exploding on the scene. This month, Pinterest allowed for the GIF to show up in all its glory when pinned to a board. GIFs are great to look at, so do not overlook that as great content when devising your strategy.

4.) Don’t just post bland content

Make sure that your content isn’t all just a ton of random pictures. You need to capitalize on “rich pins” and offer content that has more meat on it’s bones. Unfortunately not every can pin “rich pins”, as it is only available for validated sites. However, go ahead and apply here so you can start.

5.) Clean up your boards

This goes without saying, but a dirty board is no good. Make sure that your boards are neat and not one giant unorganized mess of pictures. Tailor them to seasons, or products, or events, etc.

6.) Use taller images

Apparently some Social Media Scientist did a study on what works best on Pinterest, and found out that taller images get pinned more often.

Social Media Spam — What is it?

Have you ever been followed on Twitter by someone, only to receive a DM (direct message) from them with a link in it? Well there you have it; Social Media Spam. I should end the article here (but I will keep going just for you).

A few years ago, you used to get your email bombarded with “Spam” emails containing everything from a free island to  a gold toilet. The good news, is that all the email clients out there have become incredible at detecting all those junk messages and filtering them out. The bad news is that the social networks have not. It is only natural for Spam to infiltrate the social networks, as it was the next step in the evolution of communication (after email). It doesn’t take away from the fact that it is still incredibly annoying.

FUN FACT: Already 1 in 200 social media posts is SPAM

I know what you are thinking. “Nobody clicks on those things, so how do they make any money?” My response: They must, because Facebook Spam alone is a $200 million business.

Hopefully there is some good news on the horizon, and social media networks will finally crack the code on stopping Spam. But until then, enjoy the ride and try not to click on those random links.