Search Engine

Why Facebook will crumble…but become more successful

This seemed like a great day to post an opinion piece on Facebook, being that it is the social network’s 10th birthday. Happy Birthday! Now on to my opinion.

Facebook grew incredibly fast and continued to add content and tools to it’s platform. What started as a simple and clean version of Myspace grew into the king of all social networks with over a billion users. However, the teens that once drove the site to heights unimaginable by Zuckerberg himself, are now leaving the social network for smaller “one trick pony” type of social networks like Instagram…which Facebook owns. I think this revelation is one that Mark Zuckerberg is well aware of: In order to succeed and become a giant leader for years to come, Facebook will eventually have to dissolve into many separate entities. If you look at the market of internet companies that tried to add a bunch of tools to one platform, most of them have eventually failed. However, if you step back and look at the success of Google, the solution seems very obvious. What started as a simple search engine, and is now the leader in nearly everything, created it’s empire all on separate pieces to make up its puzzle of domination.

Now that social media is here to stay, and embraced by everyone, people are tired of the “mega-mart” of social medias. They want to customize their social media toolkit however they want, and Facebook will have to accept that. I think that when Facebook decides to dissolve into many little pieces, that will be when the social network king gets elevated to new heights.

A few Tips and Tricks for your Pinterest strategy

Ahh Pinterest. The famous pin-board site that was once only inhabited by teens and young adult women used to plan weddings, has continued to grow well beyond that stereotype. At about 70 million users and counting, it is now saturated with every demographic imaginable. And yes, that does include businesses.

Businesses started to capitalize on Pinterest early on when they recognized that they could use it as yet another means to spread content. However, there was no structured business-management system in place within Pinterest to allow for businesses to properly manage. That has recently all changed, and now Pinterest is fully embracing businesses presence. So for those businesses who aren’t on Pinterest, now would be a great time to start. To help you, here are a few Tips and Tricks to help you on your way:

1.) Get started

Obviously the first step to all of this is to simply get started on Pinterest. Social Media Examiner published a great guide to help you do so, so go ahead and check that out.

2.) Start Pinning

The second step in all of this is the simplest. Start posting content. Some experts will say to pin only relevant content, and others will tell you the opposite. My Advice: DON’T DO EITHER. Pin a mix of content that will make it easier for you to determine what is better received in the Pinterest World. Then you can decide where to go from there.

3.) Use GIFs

This is a GIF (in case you have been lost for the last 10 years)

GIFs are most certainly not a new technology, but have just recently made a come-back and are exploding on the scene. This month, Pinterest allowed for the GIF to show up in all its glory when pinned to a board. GIFs are great to look at, so do not overlook that as great content when devising your strategy.

4.) Don’t just post bland content

Make sure that your content isn’t all just a ton of random pictures. You need to capitalize on “rich pins” and offer content that has more meat on it’s bones. Unfortunately not every can pin “rich pins”, as it is only available for validated sites. However, go ahead and apply here so you can start.

5.) Clean up your boards

This goes without saying, but a dirty board is no good. Make sure that your boards are neat and not one giant unorganized mess of pictures. Tailor them to seasons, or products, or events, etc.

6.) Use taller images

Apparently some Social Media Scientist did a study on what works best on Pinterest, and found out that taller images get pinned more often.

300 Free Social and Web Marketing Tools

This has been going around the web for a while now, but some of you may not have had the pleasure of checking it out.

Basically, this is a very organized spreadsheet detailing out around 300 various tools, browser extensions, apps, and analysis formulas that cover every aspect of social media, SEO, and web marketing. Cushing has the whole thing organized by task, so you can easily navigate to the tool you need for whatever you’re working on at the moment.

It’s an awesome document that I think anyone working in digital marketing should have at their fingertips.

HERE IT IS